IRCTC (Indian Railway Catering and Tourism Corporation), India’s largest digital travel platform, has partnered with Adgebra, a leader in rich media advertising solutions, to introduce the ‘Cuboid’ ad format across its digital properties, including App and Website. This exclusive collaboration through open tender marks a significant advancement in how brands engage with IRCTC’s 10 million daily active users.
A New Standard in Digital Engagement
The Cuboid format represents a leap forward in advertising innovation, offering brands:
- Immersive Storytelling: Six interactive faces for deeper brand narratives
- Seamless Integration: Native placement within the user journey
- Superior Performance: Early campaigns demonstrate 3.2x higher engagement versus traditional formats
Access to India’s Largest Travel Users
- High-intent travelers at critical booking moments
- Affluent demographics with proven purchase behavior
- Brand-safe environment with 100% viewability
- Pan-India reach with 10 M+ daily active users
Industry Adoption and Results
Leading brands across EdTech, FMCG, and consumer goods have already tested early success with Cuboid, seeing measurable improvements in brand recall and engagement metrics.
“This partnership combines IRCTC’s premium audience with our creative storytelling solutions to create meaningful brand connections. The Cuboid format sets a new benchmark for digital brand engagement.” – Sumeet Dubey, CBO, Adgebra / Inuxu
Availability and Next Steps
With strong demand from premium advertisers, interested brands are encouraged to explore campaign opportunities for upcoming travel seasons.
About Adgebra
Adgebra, Inuxu Digital Media Technologies’ ad tech platform, delivers rich media and Video advertising solutions to over 500+ brands, helping them reach 500mn+ users who are digitally connected consumers through AI-driven targeting and premium publisher partnerships.
